Let the change begin within you.

At Authenticity U, we believe that the foundation of a truly great life is rooted in authenticity.

Being authentically you is not just a state of being—it’s a journey of becoming. A journey where each step forward is a step closer to where you want to be and to who you truly are. 

It’s about shedding the layers of expectations, societal norms, and self-doubt to uncover the genuine self that lies beneath.

It’s time to Activate Your Authenticity.


The Amplify Your Authenticity Club is a great place to find others on their own authentic journey.


Change your mindset: change your life. Authenticity starts in the mind. Explore one of our programs and start the mind shift.


Activate Your Personal Development Tune-up with Online Courses or a Group Experience.

Activate Your

Activate your business growth and client success with our Authenticity Certification programs.

Authenticity Programs

Activating authenticity is at the heart of everything we do. It’s about igniting that spark within you that yearns for a deeper connection with your genuine self. Through our carefully curated programs, we guide you through the process of self-discovery, helping you to:

  • Identify and dismantle the barriers that keep you from living authentically.
  • Align your actions with your values, ensuring that every choice reflects the real you.
  • Cultivate a mindset of growth and resilience, empowering you to face life’s challenges with confidence.
  • Foster meaningful connections with others based on the foundation of your true self.
I’m a coach
Authenticity Certification programs for coaches will take your business to the next level. From our Certified Authenticize Assessor program to our Authenticity Graduate program, we have a program that will benefit your clients and your business.
Your true self
For those wanting to understand and discover their true, authentic self, we offer self-paced, online training and group training as well as exclusive retreats.Join a community committed to fostering self-awareness and enriching connections.

Mission & Philosophy

At Authenticity U, we believe that a truly great life begins with embracing authenticity! Being authentically you is not just a state of being – it’s a journey of becoming. 

Our mission is to help individuals, organizations, and communities activate their true selves for the betterment of humanity. We achieve this with a series of carefully curated programs designed to inspire self-discovery and genuine expression. Join us on this joyful journey towards living an authentic life!

We do this based on the Norma Hollis Authenticize Process. 

About Us

Authenticity U has an exclusive license to use The Authenticize Process by Dr. Norma Hollis ™ and it is from this process that we have developed all our programs. The Authenticize process is represented by the Authenticity Grid. 

The Authenticity Grid is the result of Dr. Norma Hollis’ 30+ years of research into human nature. This nine-dimension grid is a powerful self-awareness tool that helps people and organizations understand the energy that flows within.

Let’s make life a more joyful, authentic and fulfilling experience together.


What People Say About Authenticity U

Contact Us

Get in touch with us and find out what programs and coaching sessions would fit your personality best and help you become the best version of yourself.